Advertising for Change

Pantene has a new #ShineStrong campaign out, "Sorry, Not Sorry". I really like the concept of this campaign and their educational approach to the commercial. I love that they don't simply point out the problem, but provide a few real world examples on how to better respond in those types of situations. As a woman I find the commercial very relatable and I hope to implement some of the suggestions. I don't love the Sorry, Not Sorry tagline, for the simple fact that they are doing exactly what the campaign suggests to stop doing. 

– Denise Faddis

#Pantene #ShineStrong 

http://www.fastcompany.com/3032112/strong-female-lead/sorry-not-sorry-why-women-need-to-stop-apologizing-for-everything